BUSINESS
Outsourcing: the good, the bad, and the practical
Outsourcing is a double-edged sword that cuts both corporate costs and American jobs. It’s tough to argue against faster and cheaper, but should the decision to outsource be a purely economical decision? And when is it the smartest thing to do? Read the article »
MARKETING
Why smart marketing is smart for the environment Everyone is going green-except for direct marketers. In fact, less than one-third of direct marketers factor in environmental concerns when making decisions. But we have five ways you can go green without going in the red. Learn how »
BRANDING
Venti dose of retro in old Starbucks logo
With an ebbing economy and competitors like Dunkin Donuts and McDonalds jumping into the coffee game, Starbucks is reminding people why they love Caramel Macchiatos by going retro with the brown heritage logo. View the story »
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{marketing insights} is a quarterly electronic newsletter for marketers or any professional interested in marketing, branding, and business.
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IN THE NEWS
The Art Director's Club of Houston (ADCH) honored MergingDesign with awards in two categories. The redesigned MergingDesign corporate website won a Gold Award while a Bronze was awarded to a cross-media campaign for client BMC Software.
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